Diamond Shine

David Avrin Interview – Visibility Marketing


Episode Description:

David Avrin is The Visibility Coach and founder of Visibility International.  He is also an international speaker, author and business branding and marketing expert. In this episode, David shares his tips & advice on visibility marketing for the carwash business.

[Find out more about David]

David AvrinDavid is known as The Visibility Coach and one of the most in-demand Business Marketing & Branding Keynote Speakers in the world today. With a surprisingly irreverent and entertaining style, David delivers a profoundly insightful and hard-hitting message to business audiences worldwide.

He is an energetic keynote speaker, and has presented to enthusiastic audiences of: CEOs, business owners, associations, entrepreneurs, leadership teams, sales professionals, account executives, human resources and more.

David is a former CEO group leader, and executive coach with the world’s largest executive organization, and he has worked with thousands of CEOs and business leaders on their business brand and competitive advantages.

David is the author of “It’s Not Who You Know, It’s Who Knows You!” and his latest book: “Visibility Marketing!“.

In addition to his busy speaking calendar, David also provides consulting services, executive coaching, group facilitation and acts as Master of Ceremonies. David lives in Colorado.

Show Notes:

  • Henry and David talk about the importance of being visible as a carwash business owner.
  • David shares his thoughts about traditional marketing and how you should go beyond traditional marketing to be a successful carwash business owner.
  • He stresses the importance of knowing where your clients go and knowing what they want in a carwash experience.
  • What are effective ways to draw your clients into your wash location?
  • Why is it important to research the choices your customers make, and how can that help you with “visible marketing?”
  • “Doing business without promotion is like winking at somebody in the dark. You know what you’re doing, but nobody else does.”
  • David talks about the importance of being close with your team.
  • “Mind share comes before market share.”
  • How can you make your customers think of you and then recommend your services to their friends?
  • “When you give customers an experience to share, they will share it, but among themselves.”
  • How can social media increase the visibility of your carwashing business?
  • “Give your customers something to talk about.”
  • “If you want people to be interested, you have to be interesting.”

This episode of The How of Carwashing is sponsored by Diamond Shine.


Books mentioned in this episode:
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